EduFin Takes on The London to Brighton Bike Ride

At EduFin, we have chosen to do something for a worthwhile cause and we’ve decided to do it together. Director, Ian Gough, who has already taken part in the London to Brighton bike ride suggested that this would be a perfect challenge for the team, although at 54 miles it’s going to be tough! It is also for a cause that resonates personally with many of us in the team - The British Heart Foundation.  

We can’t deny that as a team we aren’t the fittest of specimens but we are more than ready to give it a good shot! We've all got off to varying starts. Some of us have reached the half way point and cycled half the distance while others are yet to buy their their bikes! But we are committed to making it to the finish line. 

With this said, we’ve decided we should spread the joy (or the pain) and invite our clients to join us in this great opportunity to raise funds for a good cause and get fit at the same time. We are so dedicated to the cause that we have decided to pay the entry fee for the first 10 clients who get in touch and say they want to embark on the London to Brighton bike ride with us. This event is for cyclists of all experiences and levels so whoever you are – you could make the difference!

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Your entry includes:

  • Access to the Beach Village post race celebratory party

  • Traffic free and closed road sections on the route, including extended sections within London

  • Free water stops

  • Fully supported route including medical support and mechanical support

  • Exclusive London to Brighton Bike Ride medal

  • Pre event support for training and fundraising

  • Regular updates, including a welcome and rider pack, crammed with event information and fundraising support.


When: 16 June 2019

What to expect: London to Brighton Bike Ride is the British Heart Foundation's flagship event covering 54 miles from the crowds at Clapham Common to the buzz at Brighton beach.

Sign up to this world class event that takes you from city to coast, passing through beautiful Sussex countryside. Riding over the finish line to cheers, you'll continue the celebrations at our very own Beach village. Share the triumph of conquering the London to Brighton Bike Ride with your friends, family and fellow riders. 

So, if you want to join us in conquering the London to Brighton bike ride just contact us on or drop us a message here. The more the merrier! Remember, your pedalling could help power life saving research and beat heartbreak.